Cookies
Cookies are small text files that most websites store on the devices users use to access the internet, in order to recognise the individual devices used to access them. Their storage is fully under the control of the browser used by the user, who can restrict or disable the storage of cookies at will.
Why are cookies necessary?
Cookies are fundamental to providing user-friendly online services. The most common e-commerce functions would not be possible without cookies. Interaction between the online user and the website is faster and simpler with the help of cookies. They help the website remember an individual's preferences and experience, saving time and making browsing more efficient and pleasant. Cookies are used by most websites and are a convenient means of keeping content fresh and relevant, in line with the interests and preferences of each individual online user.
There are several reasons for using cookies: firstly, their ability to store data on the state of a particular website (details of the customisations of a particular website); they help provide various online services (online stores); and they help collect various statistics on the habits of online users, since only through them can the frequency of visits to a particular website be tracked. Companies can use cookies to assess the effectiveness of their website design, as well as the appropriateness of the type and number of advertisements they offer users on their websites.